Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

Concept Note

Look & Feel

Personas

Lo-Fi Design

Hi-Fi Design

Execution & Launch

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Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

Concept Note

Look & Feel

Personas

Lo-Fi Design

Hi-Fi Design

Execution & Launch

No items found.
Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

User Personas

User Journey

Hi-Fidelity design

No items found.
Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

No items found.
Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

Design Process

Empathise
Research
User Interview
Empathy Mapping
DEFINE
Persona
Pain Points
Ideate
Userflow
Sitemap
Brainstorm
Sketch
Prototype
Low fidelity mockup
High fidelity mockup
Prototyping
Style Guide
Test
Research
User Interview
Empathy Mapping

Empathize & Discover

User Research:
Purpose: Conducted a comprehensive survey to delve into the onsite experiences of fashion shoppers from both T2/T3 and Metro/T1 cities on Myntra. The study primarily aimed to understand their perceptions and usability of Myntra's browse pages, with a focus on enhancing the overall shopping experience.

Key Inquiry Areas:Text Comprehension: Investigated whether the textual content and communication on the site are easily understandable to users from diverse city tiers.

Visual Appeal: Assessed if the imagery used on the site resonates with or alienates the target audience, specifically noting any variances in response between T2/T3 and Metro/T1 city shoppers.

Information Quantity: Evaluated if the amount of information presented on the product pages (AF page) is perceived as sufficient or overwhelming, seeking to optimize information density for clarity and ease of use.

Scroll Depth: Analyzed user preferences regarding scroll depth, determining if the current design necessitates excessive scrolling and how it impacts the shopping experience.
Our interim findings cover these towns

Heading

Themes:
- Elevated/ Editorial
- Elevated/ Editorial
- Fun & Quirky
- Fashion Yet traditional

Key Learnings

T2/T3 consumers want aspiration- but not at the cost of feeling belittled or backward

Theme 1: is  aspirational ( on fashion) but alienating  for some consumers
Theme 2:  lacks strong appeal due to lack of  connect
Theme 3: is a has a  strong likeability due to blend of relatability and Aspiration.
Theme 4: connects as it plays in the consumers comfort zone but lacks fashion quotient

Preferred Theme 3

User Personas & User Goals

Josephine
IT Professional
Age: 30
Status: Married
Location: Bangalore
This is some text inside of a div block.
A a tech-savvy professional living in Bangalore. She has a busy schedule and relies heavily on online platforms for her shopping needs.She browses Myntra during her lunch breaks or after work, looking for outfits that are both fashionable and suitable for her office environment.
Habits

Regularly checks fashion blogs and social media for the latest trends; often shops online post-work or during breaks.

Core Needs:

Stylish yet office-appropriate clothing; time-efficient shopping experience.

Pain Points:

Difficulty in finding a balance between professional and trendy outfits; sometimes overwhelmed by too many choices.

User Journey Map

Low-fidelity Wireframes

High Fidelity Mocks

No items found.
Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

Scope of work

Competive Analysis

User Personas


Fleet Manager
Name
: John Smith
Age: 40

Goals:
- Efficiently manage the company's fleet of vessels.
- Ensure all vessel information is up-to-date and easily accessible.
- Streamline the process of onboarding new vessels.

Challenges:
-
Struggles with using multiple platforms for different aspects of fleet management.
- Needs a centralized system for managing vessel information and documentation.
- Struggles with using multiple platforms for different aspects of fleet management.
- Needs a centralized system for managing vessel information and documentation.

Behavior:
-
Prefers a user-friendly interface with easy navigation.
- Values real-time updates and notifications about vessel status.


Onboarding Team
Name
: Emily Johnson
Age: 35

Goals:
- Ensure a smooth and efficient onboarding process for new companies and vessels.
- Manage and organize a large amount of company and vessel data.
Challenges:
-
Finding a platform that integrates well with existing company systems like Azure DevOps.
- Keeping track of multiple onboarding tasks and their progress.

Behavior:
-
Seeks a platform that offers task list integration and easy data entry.
- Appreciates detailed documentation and support for any software tools used.

User flow

Lo-fi Design

No items found.
Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

Design Process

Empathise
Research
User Interview
Empathy Mapping
DEFINE
Persona
Pain Points
Ideate
Userflow
Sitemap
Brainstorm
Sketch
Prototype
Low fidelity mockup
High fidelity mockup
Prototyping
Style Guide
Test
Research
User Interview
Empathy Mapping

Empathize & Discover

User Research:
Purpose: Conducted a comprehensive survey to delve into the onsite experiences of fashion shoppers from both T2/T3 and Metro/T1 cities on Myntra. The study primarily aimed to understand their perceptions and usability of Myntra's browse pages, with a focus on enhancing the overall shopping experience.

Key Inquiry Areas:Text Comprehension: Investigated whether the textual content and communication on the site are easily understandable to users from diverse city tiers.

Visual Appeal: Assessed if the imagery used on the site resonates with or alienates the target audience, specifically noting any variances in response between T2/T3 and Metro/T1 city shoppers.

Information Quantity: Evaluated if the amount of information presented on the product pages (AF page) is perceived as sufficient or overwhelming, seeking to optimize information density for clarity and ease of use.

Scroll Depth: Analyzed user preferences regarding scroll depth, determining if the current design necessitates excessive scrolling and how it impacts the shopping experience.
Our interim findings cover these towns

Qualitative Research

Themes:
- Elevated/ Editorial
- Elevated/ Editorial
- Fun & Quirky
- Fashion Yet traditional

Key Learnings

T2/T3 consumers want aspiration- but not at the cost of feeling belittled or backward

Theme 1: is  aspirational (on fashion) but alienating  for some consumers
Theme 2:  lacks strong appeal due to lack of  connect
Theme 3: is a has a  strong likeability due to blend of relatability and Aspiration.
Theme 4: connects as it plays in the consumers comfort zone but lacks fashion quotient

Preferred Theme 3

User Personas & User Goals

Josephine
IT Professional
Age: 30
Status: Married
Location: Bangalore
This is some text inside of a div block.
A a tech-savvy professional living in Bangalore. She has a busy schedule and relies heavily on online platforms for her shopping needs.She browses Myntra during her lunch breaks or after work, looking for outfits that are both fashionable and suitable for her office environment.
Habits

Regularly checks fashion blogs and social media for the latest trends; often shops online post-work or during breaks.

Core Needs:

Stylish yet office-appropriate clothing; time-efficient shopping experience.

Pain Points:

Difficulty in finding a balance between professional and trendy outfits; sometimes overwhelmed by too many choices.

User Journey Map

Low-Fidelity Wireframes

High-Fidelity Mocks

No items found.
Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

No items found.
Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

No items found.
Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

No items found.
Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

No items found.
Projects

Design System VI

CATEGORY

User-Centric Design

COmpany

Kongsberg Digital - Vessel Insight

COMPLETED

No items found.